Search Engine Optimization
Search Engine Marketing (SEM)
SEM or Search engine marketing is one of the most cost-effective ways to grow your business quickly in a competitive market. That is why it’s important to work with a team that understands how PPC and other tools of optimization can effectively work together. Skylink Labs is a reputable Google partner and a leader in search engine marketing.
We’ve had success giving clients a return on their investment (ROI). Our procedure is easy. Strategize, put your plan into action, assess it, and then publish your findings. We will work together to produce top-notch pay-per-click web marketing tactics. With the help of these tactics, qualified traffic will be increased, and conversion rates will rise.
Search Engine Marketing (SEM) is the most effective way to develop your business in today’s competitive marketplace which is powered by popular paid search platforms Google, Yahoo & Bing. Reaching out to potential customers using search-driven advertisements on different search engines like Google, Bing, and Yahoo is the most efficient approach to increase exposure, traffic, and click-through rates (CTR).
Difference between SEM & SEO
The primary distinction between search engine marketing (SEM) and search engine optimization (SEO) is that SEM involves paying search engine companies like Google Ads to appear in search engine results pages (SERPs), whereas SEO produces “organic” listings that appear in search results without the need for payment.
Search marketing can have your website placing on page one of Google within a couple of hours, where SEO is a long-term strategy that will take time to show up in search engines. PPC Ads or Search marketing can be targeted to a degree that is nearly impossible with SEO. You can target by area, keyword, re-target people that have previously visited your website, and many more targeting factors. In Paid Search Engine Marketing there are multiple formats from text, display, video, and more.
In both Google Ads and Microsoft Advertising (Bing), you can save your SEM campaigns. So if you run seasonal promotions, you can easily and quickly turn them on and off cyclically. Search engine marketing is very effective and affordable if done correctly and focused on the sale or conversion.
SEM Services
1. Keyword Research
We choose the appropriate keywords for your company and invest in them for a profitable paid campaign in order to get desired results.
2. Search Engine Optimization
We improve the organic ranking of your website on high-traffic targeted keywords in search engine result pages which increases website visibility, gets credibility and drives more customers to your website.
2. Pay Per Click (PPC)
We design and run targeted ad campaigns on various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Google, etc.
4. Social Engine Marketing
Through our campaigns on numerous social media platforms like Facebook, Twitter, LinkedIn, etc., we produce and disseminate high-quality content that builds brand awareness, encourages audience engagement, and produces leads for your company.
5. AD Campaign Design
6. Campaign Management
We consistently manage the performance of all campaigns and timely make all required adjustments to ensure that you get an optimal ROI.