Social Media Marketing
Want to start using social media for your company, but aren’t sure how it all works? Or perhaps you’ve already set up social media accounts but are interested in learning more about how to improve your visibility? We have specialists at Skylink Labs that can take care of it for you.
Our marketing department has the skills and understanding to bring you where you want to be on Facebook, Twitter, Instagram, LinkedIn, or other comparable social media sites. You need someone who can help you navigate the always changing social media landscape and put you one step ahead of your rivals.
Our team of award-winning social media marketing experts collaborate across digital marketing specialties to produce powerful results for your business. Our strategy is simple. Build strong social signals that shape meaningful relationships with customers, increase the number of social followers, improve your business’ trust and credibility, and build brand loyalty.
Social Media Marketing Process
Explore- Research your business and competitors. Conduct a social media audit, followed by audience research and competitive analysis.
Explore
Research your business and competitors. Conduct a social media audit, followed by audience research and competitive analysis.
Strategy
Develop a project plan including a social media content strategy, along with a thorough approach and measurable goals.
Campaign Setup & Implementation
Develop a content plan with your team, disseminate material, and put advertising campaigns into action.
Analysis and Reporting
Report on key performance indicators and campaign analysis on a regular basis.
Social Media Marketing Strategy
As a first step to your social media marketing strategy, we will assess which social media channels are best for your brand.
Not all social media platforms are created equal. Some work better for specific business models than others.
If you are in the B2B space, LinkedIn might be a better choice. But if your company is in design, more image-focused sites like Pinterest and Instagram would work better.
Setting Goals and what to expect
To set targets, we’ll collaborate with you. We’ll offer advice on the finest kinds of content to employ and the ideal frequency of posting.
We will use analytics to identify the social media platforms and postings that are most effective at reaching your target audience.
Brand recognition is crucial on social media. Open communication with both current and potential clients and customers is also beneficial.
To enhance conversions and visitors to your website, we will develop a social media marketing strategy and learn about your goods and services.
Don’t pass up the opportunity to establish your business as an authority on social media and generate leads. We use different Social Media platform Facebook, Instagram, LinkedIn, Youtube, Twitter, etc….
Social Media Analytics by network
As a first step to your social media marketing strategy, we will assess which social media channels are best for your brand.
What to Measure for Social Media Marketing:
- How many Posts and their performance
- Number of Followers gained and lost
- Number of Likes and post reach
- Clicks and shares Number of comments
- Page Impressions
- Leads Conversions
- Ad Spend
- Revenue Generated
Social Listening
In order to measure your marketing efforts, you have to include social listening.
Know if your target audience is using social media platforms like Facebook, Instagram, Twitter, or YouTube.
Find out where people are talking about your brand and stay up to date with consumer trends.
Then create content that resonates with your target audience to drive traffic to your site.
Our social media experts create effective social strategies with performance generating content. They will provide everything you need to know to improve and optimize your content for ultimate performance.